The outcome of most persuasive events is determined before you ever say a word. People may know how to sell, but most were never taught how to persuade. Persuasion expert, Dave Lakhani breaks down the process into easy-to-use steps, teaching the listener not only how to persuade, but the biology and psychology behind it as well.

Persuasion reveals today's most effective persuasion techniques for business professionals, which can easily be applied to their personal lives as well. Lakhani draws a hard line between persuasion and manipulation and gives the listener:

• A map for the persuasive process
• Persuasion tools and instructions for use
• Seventeen persuasion tactics to instantly persuade
• The Persuasion Equation
• The Six Tenets of Persuasion
• Steps to becoming an expert in just thirty days
• Quick persuaders tools to use every day